BLACK FRIDYE x BUTTER
In conjunction with our good friends at Citizen Wolf, the carbon neutral, made to order clothing specialists, we are pleased to announce our participation in Black FriDYE
The Black FriDYE offering will redye any garment by any brand to give it a new life, offering an incredibly simple, affordable and powerful way for individuals to reduce their carbon footprint and help save the planet!
“Black Fridye delivers the same dopamine hit as hauling something on discount, but with 95% less carbon” says Zoltan Csaki, Cofounder at Citizen Wolf who are running the project who continues, “What started 2 years ago with a single email to the Citizen Wolf database has grown into a multi-industry coalition of over 20 brands with a collective ambition to elevate the sustainability discussion during the biggest - and most mindless - sales event of the retail calendar”.
Last year Black Fridye saved over 594,000L of water by redyeing garments compared to virgin clothing production which is approximately 9 backyard swimming pools. This year we’re aiming to save 8 million litres, or enough to fill 3 Olympic swimming pools!
Black FriDYE is strictly a limited time event with orders open for only one week starting November 23. Prices start from only $19 for tops, $29 for jeans and $39 for jackets (excluding shipping). This is up to 70% off regular dyehouse prices.